READY TO
SHOOT
AGAIN?

Bring Land Cameras
Back to Life 



Use the new Polaroid film in your classic folding Land camera

NEWLANDCAMERA
NEWLAND is an integral film holder
Quick installation by replacing the door
Fully reversible system conversion
Your camera retains its authenticity


Designed to respect the original
Engineered with passion
Carefully assembled by hand in Vienna
It's not an accessory, it's a continuation.



Handcrafted Instant Photography

NEWLAND is not just instant photography. It's a physical, manual process, inspired by classic peel-apart film. You pull the film to develop the photo. You feel the chemistry spreading through the rollers. Each image is made, not just taken. Each shot is crafted.




Quick Start Guide


Community Galery







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NEWLAND x SUPERSENSE

Polaroid instant back film holder

Transform your classic Land camera (100–400 series) into a device compatible with modern Polaroid instant film (I-Type, 600, SX-70).


LIMITED PRODUCTION
Carefully assembled by hand in the heart of Vienna
100 first units Sept 2026 shipment
100 next units Oct 2026 shipment

Technical Specifications



User Guide Instructions





What's your model?

NEWLAND is compatible with more than 30 models of Land Cameras

Manuals : 180 / 190 / 195
Autos : 100 / 101 / 102 / 103 / 104 / 125 / 135
210 / 215 / 220 / 225 / 230 / 240 / 250
315 / 320 / 325 / 330 / 335 / 340 / 350 / 355
360 / 420 / 430 / 440 / 450 / 455








Polaroid Film Holder

Compatible film: i-Type / 600 and SX-70
Color or B&W film







D.I.Y. Conversion

Remove the door and install NEWLAND
Non-destructive and non-permanent




Knowledge Center





Our Mission



Bring these fabulous cameras back to life with an integral film back adapter solution, easy set-up and perfect fit. Launched on August 2017 with a first prototype and funded in Kickstarter on September 2022, the first batch was assembled on October 2025. In may 2026 we have already sent 250 units and we opened new orders in collaboration with SUPERSENSE!

This quote of Edwin Land, the founder of the Polaroid corporation, was a leitmotif for us:
"Don't undertake a project unless it is manifestly important and nearly impossible."

Important. Since the end of the mass production of type 100 film, it's now very difficult to find it and expensive. A lot of cameras are no longer in use because of this. Impossible. That's what we can think about adapting new film to old cameras... but working with passionate designers and engineers we have created NEWLAND.

Main features: use the sharp lens and the rangefinder to capture exceptional photographs. Simplest way to make double exposition, long exposure and light-painting. New instant film, easy to find in local stores and on the web.

Magic's
Back

LIMITED PRODUCTION





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