The NEWLAND Instant Back is a conversion kit that brings classic folding Polaroid Land Cameras back to life, making them compatible with modern Polaroid instant film.

One quote by Edwin Land, founder of Polaroid, has remained our guiding principle:
"Don't undertake a project unless it is manifestly important and nearly impossible."

Important. Since the end of mass production of Type 100 instant film, finding it has become difficult and expensive and many cameras have been left unused.

Nearly impossible. Adapting modern instant film to these vintage cameras seemed like an impossible challenge. But after years of experimentation, we made it happen.

The project began in August 2017 with the first prototype. In September 2022, it was successfully funded on Kickstarter thanks to 290 passionate backers who believed in the idea.

The first production batch was assembled in October 2025. By May 2026, we had shipped 250 units and opened a new chapter in collaboration with SUPERSENSE

Meet NEWLAND. A new life for classic Land Cameras.

Main features: use the sharp lens and the rangefinder to capture exceptional photographs. Explore creative techniques such as double exposures, long exposures and light painting. New instant film, easy to find in local stores and on the web.